Alchemy Lab Notes

Alchemy at AMS and Dallas Zoo Win DFW AMA Best Integrated B2C Campaign

[fa icon="calendar'] 5/10/17 12:00 PM / by Kirk Arnold posted in Alchemy News

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For the 2nd year in a row, Alchemy at AMS has won Best Integrated Campaign at theDFW AMA’s Marketer of the Year Awards.  This year, we were honored to share the award in the new B2C category with the Dallas Zoo for our Zoo.Oh! Upgraded campaign. For the past several years, attendance has grown year after year, thanks to the Dallas Zoo delivering a great experience for visitors. But we’d also like to think our campaigns have had a bit to do with it.

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Day at the Zoo - Why We Do What We Do

[fa icon="calendar'] 5/2/17 11:00 AM / by Kirk Arnold posted in Alchemy News

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As an Dallas advertising agency, we love working with clients that make a difference in the community and around the world. We also love clients that engage us as true partners – relying on us for thought leadership, collaborating with us on creative ideas, and including us throughout the process. Being given the freedom to create award-winning work is highly motivating as well (more so than the awards themselves). Working with the Dallas Zoo affords us all of these opportunities and we wanted to post a huge THANK YOU for including us in your recent Grand Opening VIP event for the Simmons Hippos Outpost. What an amazing exhibit!

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Transit Advertising Gets Big Results

[fa icon="calendar'] 3/29/17 6:25 PM / by Mark McGovern posted in Advertising, Creative

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In today’s advertising-saturated world, few ads really stand out. That’s why we’re fans of transit advertising.  One reason that transit works is that it’s big—literally—in both size and reach. The value in reaching a large audience by wrapping an entire bus or train car with a clever ad is typically well worth a relatively modest investment. 

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Sink, Swim or Sail: Keeping up with design trends

[fa icon="calendar'] 3/9/17 5:49 PM / by Ryan Meigs posted in Creative, Agency Tips, design

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Are you unabashedly original or do you like to swim with the tide, so to speak? In the design-o-sphere, a trend can go from on-point to passé in a single season. But in real life, it can take much longer before a trend becomes stale, if ever. Some trends will take off and crash land from being too “out there” or impractical while others will wither on the vine from being bland and uninspired.

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How Much Does a Video Cost? Here's Where Your Money Should Go

[fa icon="calendar'] 2/15/17 5:05 PM / by Tim Wylie posted in video marketing, marketing with video, budgeting for video, video production, making a brand video

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At Alchemy at AMS, we often get asked "how much does a video cost?" We're not trying to dodge the question, but we'll answer with another question. 

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Re-Branding: 3 Steps to Keep Customers in the Loop

[fa icon="calendar'] 1/3/17 10:55 AM / by Arianna Pulliam

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Transitioning to a new brand can be difficult. Whether it's the result of an acquisition or a desire for a fresh appeal, re-branding can be a daunting process. With all of the internal tasks that need to be completed, we sometimes lose sight of our customer's perspective.

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Gratitude is More Than a Feeling, It's a Skill

[fa icon="calendar'] 12/28/16 10:24 AM / by Arianna Pulliam posted in Agency Tips

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Something that is often overlooked, especially in the workplace, is the skill of gratitude. This practice is often lost in the high stress, hustle and bustle work environment or the boring, dull business luls. Many times we forget that there is always something to be great

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The Question to Ask Yourself Before You Create a Video

[fa icon="calendar'] 10/31/16 10:23 AM / by Mark McGovern posted in how to make high quality videos

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You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do all of this and more in helping bring awareness to your business or service offering. 

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Still on the Fence? The Benefits of Video Marketing Simplified

[fa icon="calendar'] 9/27/16 10:00 AM / by Laura Neitzel posted in benefits of video marketing

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There are 4,320 reasons to use video in marketing.

 Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the eye can see in just 13 milliseconds. (That’s 60 times faster than the brain can interpret words.)

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Paradigm Blindness

[fa icon="calendar'] 6/21/16 1:29 PM / by Staci Friedel posted in Advertising, Creative

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In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making sense of the world—in essence, their worldviews (or in the case of a company, we could call it a “workview”).

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