Alchemy Lab Notes

Why You Should Add Some Killer Content to Your Marketing Mix

[fa icon="calendar'] 8/10/17 10:00 AM / by Laura Neitzel posted in Digital Marketing, content marketing, marketing mix

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It’s been a slo-mo train wreck, but savvy brands have seen it coming for years—while traditional marketing is not extinct, the rise of the digital age has certainly put some serious hurt on it. Today’s customers are online researching products, comparing prices, reading reviews and often purchasing items with no interaction from a salesperson. Statistics indicate that over 80% of consumers do research online before actually going into a store (if they even visit at store at all).
So in today’s marketplace, what’s a smart marketer to do?

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Why Your Brand Needs Video Marketing

[fa icon="calendar'] 8/3/17 10:00 AM / by Mark McGovern posted in video marketing, benefits of video marketing, marketing with video

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Scrolling the web lately? It’s likely that you’ve encountered a video or several. Nowadays, video rules the internet and it isn’t just quirky, viral videos of cats (although we love those, too). Video marketing pops up all over the digital landscape and has embedded itself in just about every spare pixel to capture consumers’ attention. From powerhouse video sources like YouTube to more discreet positioning like pre-roll ads before a news video, there is an abundance of online real estate devoted to video advertising. There’s an even bigger online audience awaiting your brand’s videos.

Yes, you can haz ROI!

According to a study by Brainshark, 52% of marketing professionals worldwide name video as the type of content with the best ROI. Not in the B2C space? No worries—video is still a critical asset to B2B brands as your potential clients will checkout your website before deciding to do business with you.

So, what does this mean for your brand? It means that in a world gone digital, it’s time to hop on the video train to better reach potential customers. Videos leave a lasting impression on viewers compared to written content and the analytics can help you tailor your video marketing strategy based on how viewers specifically interact with your videos.

Still not convinced? Or maybe you’re wondering where to get started? Check out our video for reasons why you should be including video in your content strategy.




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Alchemy at AMS and Dallas Zoo Win DFW AMA Best Integrated B2C Campaign

[fa icon="calendar'] 5/10/17 12:00 PM / by Kirk Arnold posted in Alchemy News

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For the 2nd year in a row, Alchemy at AMS has won Best Integrated Campaign at theDFW AMA’s Marketer of the Year Awards.  This year, we were honored to share the award in the new B2C category with the Dallas Zoo for our Zoo.Oh! Upgraded campaign. For the past several years, attendance has grown year after year, thanks to the Dallas Zoo delivering a great experience for visitors. But we’d also like to think our campaigns have had a bit to do with it.

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Day at the Zoo - Why We Do What We Do

[fa icon="calendar'] 5/2/17 11:00 AM / by Kirk Arnold posted in Alchemy News

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As an Dallas advertising agency, we love working with clients that make a difference in the community and around the world. We also love clients that engage us as true partners – relying on us for thought leadership, collaborating with us on creative ideas, and including us throughout the process. Being given the freedom to create award-winning work is highly motivating as well (more so than the awards themselves). Working with the Dallas Zoo affords us all of these opportunities and we wanted to post a huge THANK YOU for including us in your recent Grand Opening VIP event for the Simmons Hippos Outpost. What an amazing exhibit!

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Transit Advertising Gets Big Results

[fa icon="calendar'] 3/29/17 6:25 PM / by Mark McGovern posted in Advertising, Creative

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In today’s advertising-saturated world, few ads really stand out. That’s why we’re fans of transit advertising.  One reason that transit works is that it’s big—literally—in both size and reach. The value in reaching a large audience by wrapping an entire bus or train car with a clever ad is typically well worth a relatively modest investment. 

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Sink, Swim or Sail: Keeping up with design trends

[fa icon="calendar'] 3/9/17 5:49 PM / by Ryan Meigs posted in Creative, Agency Tips, design

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Are you unabashedly original or do you like to swim with the tide, so to speak? In the design-o-sphere, a trend can go from on-point to passé in a single season. But in real life, it can take much longer before a trend becomes stale, if ever. Some trends will take off and crash land from being too “out there” or impractical while others will wither on the vine from being bland and uninspired.

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How Much Does a Video Cost? Here's Where Your Money Should Go

[fa icon="calendar'] 2/15/17 5:05 PM / by Tim Wylie posted in video marketing, marketing with video, budgeting for video, video production, making a brand video

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At Alchemy at AMS, we often get asked "how much does a video cost?" We're not trying to dodge the question, but we'll answer with another question. 

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Re-Branding: 3 Steps to Keep Customers in the Loop

[fa icon="calendar'] 1/3/17 10:55 AM / by Arianna Pulliam

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Transitioning to a new brand can be difficult. Whether it's the result of an acquisition or a desire for a fresh appeal, re-branding can be a daunting process. With all of the internal tasks that need to be completed, we sometimes lose sight of our customer's perspective.

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Gratitude is More Than a Feeling, It's a Skill

[fa icon="calendar'] 12/28/16 10:24 AM / by Arianna Pulliam posted in Agency Tips

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Something that is often overlooked, especially in the workplace, is the skill of gratitude. This practice is often lost in the high stress, hustle and bustle work environment or the boring, dull business luls. Many times we forget that there is always something to be great

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The Question to Ask Yourself Before You Create a Video

[fa icon="calendar'] 10/31/16 10:23 AM / by Mark McGovern posted in how to make high quality videos

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You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do all of this and more in helping bring awareness to your business or service offering. 

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