Alchemy at AMS Blog.

Engaging Mobile Readers Through Content Marketing

Let’s face it—our big, round world is quickly shifting to fit inside a very tiny, rectangular screen. Nowadays most people experience just about everything through their ...
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Inbound vs. Outbound Marketing

Inbound Marketing = Better Consumer Experience When it comes to inbound vs. outbound marketing, it’s really the difference between having an ad pushed into your face and ...
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4 Benefits of Content Marketing

Believe it or not, Content Marketing’s been around since the 1700s. Even in the early days, content was designed to fulfill a customer's need, like for a full head of ...
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Helping Survivors of Hurricane Harvey

3 Things You Can Do Today It’s hard not to turn on a TV or open a paper without seeing stories about the devastation in southest Texas from Hurricane Harvey. While the ...
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Marketing with Video: Worth the Money (and Hype)?

As we explored in a previous blog, how much money should you spend on a video? Well, it depends—how much is it worth to you? Some videos can and should be fast and ...
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Why You Should Add Some Killer Content to Your Marketing Mix

It’s been a slo-mo train wreck, but savvy brands have seen it coming for years—while traditional marketing is not extinct, the rise of the digital age has certainly put ...
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Why Your Brand Needs Video Marketing

Scrolling the web lately? It’s likely that you’ve encountered a video or several. Nowadays, video rules the internet and it isn’t just quirky, viral videos of cats ...
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Alchemy at AMS and Dallas Zoo Win DFW AMA Best Integrated B2C Campaign

For the 2nd year in a row, Alchemy at AMS has won Best Integrated Campaign at theDFW AMA’s Marketer of the Year Awards.  This year, we were honored to share the award in ...
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Day at the Zoo - Why We Do What We Do

As an Dallas advertising agency, we love working with clients that make a difference in the community and around the world. We also love clients that engage us as true ...
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Transit Advertising Gets Big Results

In today’s advertising-saturated world, few ads really stand out. That’s why we’re fans of transit advertising.  One reason that transit works is that it’s ...
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Sink, Swim or Sail: Keeping up with design trends

Are you unabashedly original or do you like to swim with the tide, so to speak? In the design-o-sphere, a trend can go from on-point to passé in a single season. But in ...
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How Much Does a Video Cost? Here's Where Your Money Should Go

At Alchemy at AMS, we often get asked "how much does a video cost?" We're not trying to dodge the question, but we'll answer with another question. 
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Re-Branding: 3 Steps to Keep Customers in the Loop

  • Arianna Pulliam
  • 01.03.2017
Transitioning to a new brand can be difficult. Whether it's the result of an acquisition or a desire for a fresh appeal, re-branding can be a daunting process. With all ...
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Gratitude is More Than a Feeling, It's a Skill

Something that is often overlooked, especially in the workplace, is the skill of gratitude. This practice is often lost in the high stress, hustle and bustle work ...
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The Question to Ask Yourself Before You Create a Video

You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting ...
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Still on the Fence? The Benefits of Video Marketing Simplified

There are 4,320 reasons to use video in marketing.  Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT ...
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Paradigm Blindness

In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any ...
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4 Things That Answer: What Makes a Good Website?

Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, ...
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What Your Brand Can Learn from Star Wars

The media is abuzz with excitement about Star Wars: The Force Awakens. Don’t worry—no spoilers here, unless you haven’t yet gotten around to seeing the original Star ...
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4 Ways to Survive an Ad Campaign Launch

Developing a new ad campaign can be the highlight of the year. A time full of creativity, collaboration, and downright good fun… But it can also be a stress-inducing ...
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Creative is a Process

  • Mark McGovern
  • 10.15.2015
"Give that to someone creative, I’m not a creative person." We hear that around the office all the time, right? Well stop it—it's a cop-out. Creativity is a form of ...
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The Difference Between Vision, Strategy and Tactics

Let's keep today's lesson short. People get vision, strategy and tactics confused all the time, but the differences are pretty simple really:
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Content Marketing: Staying True to Your Brand

There is a Niagra-Falls-sized torrent of content inundating me every day. I know I can’t keep up with reading or watching even the content I’m interested in—so, as ...
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Discover Where DART Can Take You

We are thrilled to announce the launch of DART’s new campaign, DARTable Gems. This integrated public awareness campaign will be seen on DART buses, trains, digital ads ...
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Google is changing the game again

Is your website mobile-friendly? As of yesterday, it had better be if you want it to rank higher in the search engines than your competition. Google just implemented ...
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3 Lessons from 2014 Marketing Fails - Lesson #3

In marketing, one of the most important things to do is listen. Not only should we listen to what our customers are saying, we also need to hear other perspectives. It’s ...
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3 Lessons from 2014 Marketing Fails - Lesson #2

Twitter, as some brands have found out, can be a dangerous game. While it has the potential for great moments for your brand, if not properly utilized, it can be ...
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3 Lessons from 2014 Marketing Fails - Lesson #1

With 2014 officially in our rear view mirror, we look back on the year in marketing. While there were many successful campaigns and memorable media moments, there also ...
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A Good Brand Story Never Dies

There’s a reason that a good story never dies. Stories are more interesting to listen to, easier to remember, and more likely to make an emotional impact than any string ...
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Why Your Why Matters

We are big fans of Simon Sinek, the bestselling author of Start With Why: How Great Leaders Inspire Everyone to Take Action. If you haven’t read his books or seen one of ...
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Planning for 2015: 3 Macro Trends You Should Embrace

"When the wind of change rises, some people build walls. Others build windmills." – Chinese proverb It's that time of year again when analysts and futurists release ...
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And the CINDY Award Goes to....

When we start a project for a client, our objective is not to win an award but instead, to grow their business (e.g. increase revenue, increase brand awareness, alter ...
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Why Brand Positioning Matters

Across the world in businesses of all shapes and sizes, a very common argument still continues today. Does brand positioning really matter? Does it exist? Or is it just ...
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Sparks of Creative Inspiration

It only takes a spark, to get a fire going… You know, there is a lot of truth in that old campfire song. A spark, a lit fuse, a push, inspiration… As a self-proclaimed ...
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