Alchemy Lab Notes

Kirk Arnold


Recent Posts

What Your Brand Can Learn from Star Wars

[fa icon="calendar'] 12/30/15 4:42 AM / by Kirk Arnold posted in Brand Storytelling

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The media is abuzz with excitement about Star Wars: The Force Awakens. Don’t worry—no spoilers here, unless you haven’t yet gotten around to seeing the original Star Wars released in 1977. So, why has the Star Wars franchise been so successful for almost four decades? It taps into familiar characters and storylines that have been part of the human experience for millennia.

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The Difference Between Vision, Strategy and Tactics

[fa icon="calendar'] 8/28/15 9:51 AM / by Kirk Arnold posted in Brand Strategy

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Let's keep today's lesson short. People get vision, strategy and tactics confused all the time, but the differences are pretty simple really:

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