Alchemy Lab Notes

Kirk Arnold

Kirk Arnold
Kirk Arnold wears many hats: strategy, client service, idea generator, blinds-straightener and dad.

Recent Posts

Alchemy at AMS and Dallas Zoo Win DFW AMA Best Integrated B2C Campaign

[fa icon="calendar'] 5/10/17 12:00 PM / by Kirk Arnold posted in Alchemy News

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For the 2nd year in a row, Alchemy at AMS has won Best Integrated Campaign at theDFW AMA’s Marketer of the Year Awards.  This year, we were honored to share the award in the new B2C category with the Dallas Zoo for our Zoo.Oh! Upgraded campaign. For the past several years, attendance has grown year after year, thanks to the Dallas Zoo delivering a great experience for visitors. But we’d also like to think our campaigns have had a bit to do with it.

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Day at the Zoo - Why We Do What We Do

[fa icon="calendar'] 5/2/17 11:00 AM / by Kirk Arnold posted in Alchemy News

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As an Dallas advertising agency, we love working with clients that make a difference in the community and around the world. We also love clients that engage us as true partners – relying on us for thought leadership, collaborating with us on creative ideas, and including us throughout the process. Being given the freedom to create award-winning work is highly motivating as well (more so than the awards themselves). Working with the Dallas Zoo affords us all of these opportunities and we wanted to post a huge THANK YOU for including us in your recent Grand Opening VIP event for the Simmons Hippos Outpost. What an amazing exhibit!

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What Your Brand Can Learn from Star Wars

[fa icon="calendar'] 12/30/15 4:42 AM / by Kirk Arnold posted in Brand Storytelling

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The media is abuzz with excitement about Star Wars: The Force Awakens. Don’t worry—no spoilers here, unless you haven’t yet gotten around to seeing the original Star Wars released in 1977. So, why has the Star Wars franchise been so successful for almost four decades? It taps into familiar characters and storylines that have been part of the human experience for millennia.

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The Difference Between Vision, Strategy and Tactics

[fa icon="calendar'] 8/28/15 9:51 AM / by Kirk Arnold posted in Brand Strategy

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Let's keep today's lesson short. People get vision, strategy and tactics confused all the time, but the differences are pretty simple really:

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