Alchemy Lab Notes

Laura Neitzel


Recent Posts

Inbound vs. Outbound Marketing

[fa icon="calendar'] 9/15/17 11:00 AM / by Laura Neitzel posted in Digital Marketing, Marketing Strategy, Outbound Marketing, Inbound Marketing

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4 Benefits of Content Marketing

[fa icon="calendar'] 9/8/17 12:00 PM / by Laura Neitzel posted in Digital Marketing, content marketing

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Believe it or not, Content Marketing’s been around since the 1700s. Even in the early days, content was designed to fulfill a customer's need, like for a full head of hair. 

 

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Why You Should Add Some Killer Content to Your Marketing Mix

[fa icon="calendar'] 8/10/17 10:00 AM / by Laura Neitzel posted in Digital Marketing, content marketing, marketing mix

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It’s been a slo-mo train wreck, but savvy brands have seen it coming for years—while traditional marketing is not extinct, the rise of the digital age has certainly put some serious hurt on it. Today’s customers are online researching products, comparing prices, reading reviews and often purchasing items with no interaction from a salesperson. Statistics indicate that over 80% of consumers do research online before actually going into a store (if they even visit at store at all).
So in today’s marketplace, what’s a smart marketer to do?

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Still on the Fence? The Benefits of Video Marketing Simplified

[fa icon="calendar'] 9/27/16 10:00 AM / by Laura Neitzel posted in benefits of video marketing

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There are 4,320 reasons to use video in marketing.

 Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the eye can see in just 13 milliseconds. (That’s 60 times faster than the brain can interpret words.)

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Content Marketing: Staying True to Your Brand

[fa icon="calendar'] 8/17/15 11:40 AM / by Laura Neitzel posted in Brand Storytelling

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There is a Niagra-Falls-sized torrent of content inundating me every day. I know I can’t keep up with reading or watching even the content I’m interested in—so, as someone who creates content, it can feel like a fool’s errand to try to get anyone else’s attention. How do brands get attention and stay front and center in the mind of their consumers? The branding cognoscenti say “content marketing.”

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Google is changing the game again

[fa icon="calendar'] 4/22/15 12:03 PM / by Laura Neitzel posted in Digital Marketing

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Is your website mobile-friendly? As of yesterday, it had better be if you want it to rank higher in the search engines than your competition. Google just implemented sweeping changes to its search algorithm to give mobile-friendly websites a boost on smartphones.

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A Good Brand Story Never Dies

[fa icon="calendar'] 1/16/15 8:05 AM / by Laura Neitzel posted in Brand Storytelling

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There’s a reason that a good story never dies. Stories are more interesting to listen to, easier to remember, and more likely to make an emotional impact than any string of authoritative but dry-as-a-bone facts. And what your brand wants to do is be memorable and relatable.

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Planning for 2015: 3 Macro Trends You Should Embrace

[fa icon="calendar'] 11/17/14 6:08 AM / by Laura Neitzel posted in Marketing Strategy

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"When the wind of change rises, some people build walls. Others build windmills."
– Chinese proverb

It's that time of year again when analysts and futurists release their predictions of where consumer trends are going. We've sorted through the reports and separated the technological innovations that may be trending (but are still far from mainstream consumer lifestyles) and narrowed a list to those cultural and consumer trends that are likely to have the most impact on our clients' businesses.

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