Alchemy at AMS Blog.

Inbound vs. Outbound Marketing

Inbound Marketing = Better Consumer Experience When it comes to inbound vs. outbound marketing, it’s really the difference between having an ad pushed into your face and ...
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4 Benefits of Content Marketing

Believe it or not, Content Marketing’s been around since the 1700s. Even in the early days, content was designed to fulfill a customer's need, like for a full head of ...
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Why You Should Add Some Killer Content to Your Marketing Mix

It’s been a slo-mo train wreck, but savvy brands have seen it coming for years—while traditional marketing is not extinct, the rise of the digital age has certainly put ...
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Still on the Fence? The Benefits of Video Marketing Simplified

There are 4,320 reasons to use video in marketing.  Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT ...
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Content Marketing: Staying True to Your Brand

There is a Niagra-Falls-sized torrent of content inundating me every day. I know I can’t keep up with reading or watching even the content I’m interested in—so, as ...
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Google is changing the game again

Is your website mobile-friendly? As of yesterday, it had better be if you want it to rank higher in the search engines than your competition. Google just implemented ...
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A Good Brand Story Never Dies

There’s a reason that a good story never dies. Stories are more interesting to listen to, easier to remember, and more likely to make an emotional impact than any string ...
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Planning for 2015: 3 Macro Trends You Should Embrace

"When the wind of change rises, some people build walls. Others build windmills." – Chinese proverb It's that time of year again when analysts and futurists release ...
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