Alchemy Lab Notes

Mark McGovern

Recent Posts

The Question to Ask Yourself Before You Create a Video

[fa icon="calendar'] 10/31/16 10:23 AM / by Mark McGovern posted in how to make high quality videos

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You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do all of this and more in helping bring awareness to your business or service offering. 

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Creative is a Process

[fa icon="calendar'] 10/15/15 10:45 AM / by Mark McGovern

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"Give that to someone creative, I’m not a creative person." We hear that around the office all the time, right? Well stop it—it's a cop-out. Creativity is a form of problem solving and all of us do it all day long. One of the biggest challenges I find is many of us simply don’t have the patience for it. After all, solving problems can be tough work. It's supposed to be.

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Why Your Why Matters

[fa icon="calendar'] 12/9/14 9:49 AM / by Mark McGovern posted in Marketing Strategy

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We are big fans of Simon Sinek, the bestselling author of Start With Why: How Great Leaders Inspire Everyone to Take Action.

If you haven’t read his books or seen one of his TED talks, they are well worth your time. In his influential "Start With Why" TED talk, he explains the "Golden Circle," which is pretty simple:

"People don’t buy WHAT you do, they buy WHY you do it."

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