Alchemy Lab Notes

Mark McGovern

Mark McGovern
Mark is the Vice President/Executive Creative Director aka The Big Kahuna

Recent Posts

Helping Survivors of Hurricane Harvey

[fa icon="calendar'] 9/1/17 10:45 AM / by Mark McGovern posted in Hurricane Harvey Relief

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3 Things You Can Do Today

It’s hard not to turn on a TV or open a paper without seeing stories about the devastation in southest Texas from Hurricane Harvey. While the news tends to focus on the immediate devastation, the evacuation and that getting out of the area is the number one concern, many of us in North Texas wonder how we can help.  How can we help our neighbors in need that, not only need assistance during the storm and immediate aftermath, but, potentially for weeks to come as they work to restore their lives?  


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Why Your Brand Needs Video Marketing

[fa icon="calendar'] 8/3/17 10:00 AM / by Mark McGovern posted in video marketing, benefits of video marketing, marketing with video

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Scrolling the web lately? It’s likely that you’ve encountered a video or several. Nowadays, video rules the internet and it isn’t just quirky, viral videos of cats (although we love those, too). Video marketing pops up all over the digital landscape and has embedded itself in just about every spare pixel to capture consumers’ attention. From powerhouse video sources like YouTube to more discreet positioning like pre-roll ads before a news video, there is an abundance of online real estate devoted to video advertising. There’s an even bigger online audience awaiting your brand’s videos.

Yes, you can haz ROI!

According to a study by Brainshark, 52% of marketing professionals worldwide name video as the type of content with the best ROI. Not in the B2C space? No worries—video is still a critical asset to B2B brands as your potential clients will checkout your website before deciding to do business with you.

So, what does this mean for your brand? It means that in a world gone digital, it’s time to hop on the video train to better reach potential customers. Videos leave a lasting impression on viewers compared to written content and the analytics can help you tailor your video marketing strategy based on how viewers specifically interact with your videos.

Still not convinced? Or maybe you’re wondering where to get started? Check out our video for reasons why you should be including video in your content strategy.




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Transit Advertising Gets Big Results

[fa icon="calendar'] 3/29/17 6:25 PM / by Mark McGovern posted in Advertising, Creative

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In today’s advertising-saturated world, few ads really stand out. That’s why we’re fans of transit advertising.  One reason that transit works is that it’s big—literally—in both size and reach. The value in reaching a large audience by wrapping an entire bus or train car with a clever ad is typically well worth a relatively modest investment. 

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The Question to Ask Yourself Before You Create a Video

[fa icon="calendar'] 10/31/16 10:23 AM / by Mark McGovern posted in how to make high quality videos

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You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do all of this and more in helping bring awareness to your business or service offering. 

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Creative is a Process

[fa icon="calendar'] 10/15/15 10:45 AM / by Mark McGovern

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"Give that to someone creative, I’m not a creative person." We hear that around the office all the time, right? Well stop it—it's a cop-out. Creativity is a form of problem solving and all of us do it all day long. One of the biggest challenges I find is many of us simply don’t have the patience for it. After all, solving problems can be tough work. It's supposed to be.

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Why Your Why Matters

[fa icon="calendar'] 12/9/14 9:49 AM / by Mark McGovern posted in Marketing Strategy

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We are big fans of Simon Sinek, the bestselling author of Start With Why: How Great Leaders Inspire Everyone to Take Action.

If you haven’t read his books or seen one of his TED talks, they are well worth your time. In his influential "Start With Why" TED talk, he explains the "Golden Circle," which is pretty simple:

"People don’t buy WHAT you do, they buy WHY you do it."

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