Alchemy Lab Notes

Mark McGovern

Mark McGovern
Mark is the Vice President/Executive Creative Director aka The Big Kahuna

Recent Posts

Transit Advertising Gets Big Results

[fa icon="calendar'] 3/29/17 6:25 PM / by Mark McGovern posted in Advertising, Creative

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In today’s advertising-saturated world, few ads really stand out. That’s why we’re fans of transit advertising.  One reason that transit works is that it’s big—literally—in both size and reach. The value in reaching a large audience by wrapping an entire bus or train car with a clever ad is typically well worth a relatively modest investment. 

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The Question to Ask Yourself Before You Create a Video

[fa icon="calendar'] 10/31/16 10:23 AM / by Mark McGovern posted in how to make high quality videos

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You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do all of this and more in helping bring awareness to your business or service offering. 

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Creative is a Process

[fa icon="calendar'] 10/15/15 10:45 AM / by Mark McGovern

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"Give that to someone creative, I’m not a creative person." We hear that around the office all the time, right? Well stop it—it's a cop-out. Creativity is a form of problem solving and all of us do it all day long. One of the biggest challenges I find is many of us simply don’t have the patience for it. After all, solving problems can be tough work. It's supposed to be.

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Why Your Why Matters

[fa icon="calendar'] 12/9/14 9:49 AM / by Mark McGovern posted in Marketing Strategy

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We are big fans of Simon Sinek, the bestselling author of Start With Why: How Great Leaders Inspire Everyone to Take Action.

If you haven’t read his books or seen one of his TED talks, they are well worth your time. In his influential "Start With Why" TED talk, he explains the "Golden Circle," which is pretty simple:

"People don’t buy WHAT you do, they buy WHY you do it."

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