As we explored in a previous blog, how much money should you spend on a video? Well, it depends—how much is it worth to you? Some videos can and should be fast and cheap, while others should be bigger budget and higher production values. So, how do you know which is which? And where do you invest your money? Can you create the video with in-house staff, do you need a young and hungry one-man-band, or should you hire video marketing services from an agency?
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