Alchemy at AMS Blog.

Transit Advertising Gets Big Results

In today’s advertising-saturated world, few ads really stand out. That’s why we’re fans of transit advertising.  One reason that transit works is that it’s ...
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Sink, Swim or Sail: Keeping up with design trends

Are you unabashedly original or do you like to swim with the tide, so to speak? In the design-o-sphere, a trend can go from on-point to passé in a single season. But in ...
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How Much Does a Video Cost? Here's Where Your Money Should Go

At Alchemy at AMS, we often get asked "how much does a video cost?" We're not trying to dodge the question, but we'll answer with another question. 
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Re-Branding: 3 Steps to Keep Customers in the Loop

  • Arianna Pulliam
  • 01.03.2017
Transitioning to a new brand can be difficult. Whether it's the result of an acquisition or a desire for a fresh appeal, re-branding can be a daunting process. With all ...
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Gratitude is More Than a Feeling, It's a Skill

Something that is often overlooked, especially in the workplace, is the skill of gratitude. This practice is often lost in the high stress, hustle and bustle work ...
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The Question to Ask Yourself Before You Create a Video

You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting ...
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Still on the Fence? The Benefits of Video Marketing Simplified

There are 4,320 reasons to use video in marketing.  Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT ...
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Paradigm Blindness

In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any ...
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4 Things That Answer: What Makes a Good Website?

Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, ...
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What Your Brand Can Learn from Star Wars

The media is abuzz with excitement about Star Wars: The Force Awakens. Don’t worry—no spoilers here, unless you haven’t yet gotten around to seeing the original Star ...
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