Alchemy Lab Notes

Still on the Fence? The Benefits of Video Marketing Simplified

[fa icon="calendar'] 9/27/16 10:00 AM / by Laura Neitzel posted in benefits of video marketing

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There are 4,320 reasons to use video in marketing.

 Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the eye can see in just 13 milliseconds. (That’s 60 times faster than the brain can interpret words.)

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Paradigm Blindness

[fa icon="calendar'] 6/21/16 1:29 PM / by Staci Friedel posted in Advertising, Creative

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In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making sense of the world—in essence, their worldviews (or in the case of a company, we could call it a “workview”).

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4 Things That Answer: What Makes a Good Website?

[fa icon="calendar'] 5/9/16 12:04 PM / by Maria Colaluca posted in Digital Marketing

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Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, anytime you need to rebuild your website you may feel the urge to scream “Nooooooo!”  It was probably a painful process to build your website in the first place and the thought at reliving that all again can instill dread or sheer panic.

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What Your Brand Can Learn from Star Wars

[fa icon="calendar'] 12/30/15 4:42 AM / by Kirk Arnold posted in Brand Storytelling

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The media is abuzz with excitement about Star Wars: The Force Awakens. Don’t worry—no spoilers here, unless you haven’t yet gotten around to seeing the original Star Wars released in 1977. So, why has the Star Wars franchise been so successful for almost four decades? It taps into familiar characters and storylines that have been part of the human experience for millennia.

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4 Ways to Survive an Ad Campaign Launch

[fa icon="calendar'] 11/3/15 3:24 PM / by Brandi Stringer posted in Advertising

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Developing a new ad campaign can be the highlight of the year. A time full of creativity, collaboration, and downright good fun… But it can also be a stress-inducing whirlwind of deadlines, meetings, creative revisions, missed deadlines, late nights at the office and, yes, more creative revisions.

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Creative is a Process

[fa icon="calendar'] 10/15/15 10:45 AM / by Mark McGovern

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"Give that to someone creative, I’m not a creative person." We hear that around the office all the time, right? Well stop it—it's a cop-out. Creativity is a form of problem solving and all of us do it all day long. One of the biggest challenges I find is many of us simply don’t have the patience for it. After all, solving problems can be tough work. It's supposed to be.

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The Difference Between Vision, Strategy and Tactics

[fa icon="calendar'] 8/28/15 9:51 AM / by Kirk Arnold posted in Brand Strategy

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Let's keep today's lesson short. People get vision, strategy and tactics confused all the time, but the differences are pretty simple really:

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Content Marketing: Staying True to Your Brand

[fa icon="calendar'] 8/17/15 11:40 AM / by Laura Neitzel posted in Brand Storytelling

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There is a Niagra-Falls-sized torrent of content inundating me every day. I know I can’t keep up with reading or watching even the content I’m interested in—so, as someone who creates content, it can feel like a fool’s errand to try to get anyone else’s attention. How do brands get attention and stay front and center in the mind of their consumers? The branding cognoscenti say “content marketing.”

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Discover Where DART Can Take You

[fa icon="calendar'] 7/21/15 8:07 AM / by Rasika Reddy posted in Alchemy News

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We are thrilled to announce the launch of DART’s new campaign, DARTable Gems. This integrated public awareness campaign will be seen on DART buses, trains, digital ads and social media channels to direct users to a website where they can explore some of the cool places you can get to via DART.

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Google is changing the game again

[fa icon="calendar'] 4/22/15 12:03 PM / by Laura Neitzel posted in Digital Marketing

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Is your website mobile-friendly? As of yesterday, it had better be if you want it to rank higher in the search engines than your competition. Google just implemented sweeping changes to its search algorithm to give mobile-friendly websites a boost on smartphones.

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