Alchemy Lab Notes

How Much Does a Video Cost? Here's Where Your Money Should Go

[fa icon="calendar'] 2/15/17 5:05 PM / by Tim Wylie posted in video marketing, marketing with video, budgeting for video, video production, making a brand video

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At Alchemy at AMS, we often get asked "how much does a video cost?" We're not trying to dodge the question, but we'll answer with another question. 

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Re-Branding: 3 Steps to Keep Customers in the Loop

[fa icon="calendar'] 1/3/17 10:55 AM / by Arianna Pulliam

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Transitioning to a new brand can be difficult. Whether it's the result of an acquisition or a desire for a fresh appeal, re-branding can be a daunting process. With all of the internal tasks that need to be completed, we sometimes lose sight of our customer's perspective.

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Gratitude is More Than a Feeling, It's a Skill

[fa icon="calendar'] 12/28/16 10:24 AM / by Arianna Pulliam posted in Agency Tips

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Something that is often overlooked, especially in the workplace, is the skill of gratitude. This practice is often lost in the high stress, hustle and bustle work environment or the boring, dull business luls. Many times we forget that there is always something to be great

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The Question to Ask Yourself Before You Create a Video

[fa icon="calendar'] 10/31/16 10:23 AM / by Mark McGovern posted in how to make high quality videos

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You’re ready to use video to promote your business, improve your SEO and drive customers to your website. Fantastic! Now what? It’s fairly well known that interesting video content will do all of this and more in helping bring awareness to your business or service offering. 

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Still on the Fence? The Benefits of Video Marketing Simplified

[fa icon="calendar'] 9/27/16 10:00 AM / by Laura Neitzel posted in benefits of video marketing

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There are 4,320 reasons to use video in marketing.

 Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the eye can see in just 13 milliseconds. (That’s 60 times faster than the brain can interpret words.)

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Paradigm Blindness

[fa icon="calendar'] 6/21/16 1:29 PM / by Staci Friedel posted in Advertising, Creative

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In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making sense of the world—in essence, their worldviews (or in the case of a company, we could call it a “workview”).

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4 Things That Answer: What Makes a Good Website?

[fa icon="calendar'] 5/9/16 12:04 PM / by Maria Colaluca posted in Digital Marketing

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Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, anytime you need to rebuild your website you may feel the urge to scream “Nooooooo!”  It was probably a painful process to build your website in the first place and the thought at reliving that all again can instill dread or sheer panic.

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What Your Brand Can Learn from Star Wars

[fa icon="calendar'] 12/30/15 4:42 AM / by Kirk Arnold posted in Brand Storytelling

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The media is abuzz with excitement about Star Wars: The Force Awakens. Don’t worry—no spoilers here, unless you haven’t yet gotten around to seeing the original Star Wars released in 1977. So, why has the Star Wars franchise been so successful for almost four decades? It taps into familiar characters and storylines that have been part of the human experience for millennia.

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4 Ways to Survive an Ad Campaign Launch

[fa icon="calendar'] 11/3/15 3:24 PM / by Brandi Stringer posted in Advertising

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Developing a new ad campaign can be the highlight of the year. A time full of creativity, collaboration, and downright good fun… But it can also be a stress-inducing whirlwind of deadlines, meetings, creative revisions, missed deadlines, late nights at the office and, yes, more creative revisions.

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Creative is a Process

[fa icon="calendar'] 10/15/15 10:45 AM / by Mark McGovern

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"Give that to someone creative, I’m not a creative person." We hear that around the office all the time, right? Well stop it—it's a cop-out. Creativity is a form of problem solving and all of us do it all day long. One of the biggest challenges I find is many of us simply don’t have the patience for it. After all, solving problems can be tough work. It's supposed to be.

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