There are 4,320 reasons to use video in marketing.
Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the eye can see in just 13 milliseconds. (That’s 60 times faster than the brain can interpret words.) To put that into perspective, a blink of an eye takes 300-400 milliseconds—roughly 1/3 of a second. Which means, according to this research, our brains can interpret more than 2 dozen images in the time it takes us to complete one single blink. And, if a picture is really worth 1,000 words… well, that might explain why video is more effective and persuasive than words alone.
So, how does that relate to marketing to customers? Easy. Many of the top brands and marketers are setting their sights on, well, sights—and specifically video. Whether it’s through edutainment, testimonials or branded content, one surefire way to attract and keep eyeballs on your message is to give the eyeballs and the brains behind them something interesting to digest.
Here’s just one of the many benefits of video marketing: most brands that use video report a 40% increase in revenue. Video builds trust with consumers and creates a feeling of familiarity. Video is fast becoming a great information tool of people on the go (think mobile devices). And people love to share video on social channels as well as email. Experts all agree that video marketing is here to stay.