Alchemy Lab Notes

Paradigm Blindness

[fa icon="calendar'] 6/21/16 1:29 PM / by Staci Friedel posted in Advertising, Creative

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In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making sense of the world—in essence, their worldviews (or in the case of a company, we could call it a “workview”).

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4 Ways to Survive an Ad Campaign Launch

[fa icon="calendar'] 11/3/15 3:24 PM / by Brandi Stringer posted in Advertising

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Developing a new ad campaign can be the highlight of the year. A time full of creativity, collaboration, and downright good fun… But it can also be a stress-inducing whirlwind of deadlines, meetings, creative revisions, missed deadlines, late nights at the office and, yes, more creative revisions.

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