Alchemy Lab Notes

Transit Advertising Gets Big Results

[fa icon="calendar'] 3/29/17 6:25 PM / by Mark McGovern posted in Advertising, Creative

[fa icon="comment"] 0 Comments

In today’s advertising-saturated world, few ads really stand out. That’s why we’re fans of transit advertising.  One reason that transit works is that it’s big—literally—in both size and reach. The value in reaching a large audience by wrapping an entire bus or train car with a clever ad is typically well worth a relatively modest investment. 

Read More [fa icon="long-arrow-right"]

Paradigm Blindness

[fa icon="calendar'] 6/21/16 1:29 PM / by Staci Friedel posted in Advertising, Creative

[fa icon="comment"] 0 Comments

In a recent leadership training, I learned about “paradigm blindness” which implies that individuals, groups, and organizations are unwilling or unable to accept any challenge to their core ways of making sense of the world—in essence, their worldviews (or in the case of a company, we could call it a “workview”).

Read More [fa icon="long-arrow-right"]

4 Ways to Survive an Ad Campaign Launch

[fa icon="calendar'] 11/3/15 3:24 PM / by Brandi Stringer posted in Advertising

[fa icon="comment"] 0 Comments

Developing a new ad campaign can be the highlight of the year. A time full of creativity, collaboration, and downright good fun… But it can also be a stress-inducing whirlwind of deadlines, meetings, creative revisions, missed deadlines, late nights at the office and, yes, more creative revisions.

Read More [fa icon="long-arrow-right"]