Alchemy Lab Notes

Discover Where DART Can Take You

[fa icon="calendar'] 7/21/15 8:07 AM / by Rasika Reddy posted in Alchemy News

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We are thrilled to announce the launch of DART’s new campaign, DARTable Gems. This integrated public awareness campaign will be seen on DART buses, trains, digital ads and social media channels to direct users to a website where they can explore some of the cool places you can get to via DART.

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And the CINDY Award Goes to....

[fa icon="calendar'] 10/7/14 6:18 AM / by Jonathan Armstead posted in Alchemy News

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When we start a project for a client, our objective is not to win an award but instead, to grow their business (e.g. increase revenue, increase brand awareness, alter brand positioning, etc.).

The advertising industry can often get caught up in focusing too much on awards and not enough on why we’re in this business in the first place: to help our clients reach their goals through the use of creative ideas and execution.

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