Alchemy Lab Notes

Alchemy at AMS and Dallas Zoo Win DFW AMA Best Integrated B2C Campaign

[fa icon="calendar'] 5/10/17 12:00 PM / by Kirk Arnold posted in Alchemy News

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For the 2nd year in a row, Alchemy at AMS has won Best Integrated Campaign at theDFW AMA’s Marketer of the Year Awards.  This year, we were honored to share the award in the new B2C category with the Dallas Zoo for our Zoo.Oh! Upgraded campaign. For the past several years, attendance has grown year after year, thanks to the Dallas Zoo delivering a great experience for visitors. But we’d also like to think our campaigns have had a bit to do with it.

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Day at the Zoo - Why We Do What We Do

[fa icon="calendar'] 5/2/17 11:00 AM / by Kirk Arnold posted in Alchemy News

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As an Dallas advertising agency, we love working with clients that make a difference in the community and around the world. We also love clients that engage us as true partners – relying on us for thought leadership, collaborating with us on creative ideas, and including us throughout the process. Being given the freedom to create award-winning work is highly motivating as well (more so than the awards themselves). Working with the Dallas Zoo affords us all of these opportunities and we wanted to post a huge THANK YOU for including us in your recent Grand Opening VIP event for the Simmons Hippos Outpost. What an amazing exhibit!

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Discover Where DART Can Take You

[fa icon="calendar'] 7/21/15 8:07 AM / by Rasika Reddy posted in Alchemy News

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We are thrilled to announce the launch of DART’s new campaign, DARTable Gems. This integrated public awareness campaign will be seen on DART buses, trains, digital ads and social media channels to direct users to a website where they can explore some of the cool places you can get to via DART.

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And the CINDY Award Goes to....

[fa icon="calendar'] 10/7/14 6:18 AM / by Jonathan Armstead posted in Alchemy News

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When we start a project for a client, our objective is not to win an award but instead, to grow their business (e.g. increase revenue, increase brand awareness, alter brand positioning, etc.).

The advertising industry can often get caught up in focusing too much on awards and not enough on why we’re in this business in the first place: to help our clients reach their goals through the use of creative ideas and execution.

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