Alchemy Lab Notes

Why Your Brand Needs Video Marketing

[fa icon="calendar'] 8/3/17 10:00 AM / by Mark McGovern posted in video marketing, benefits of video marketing, marketing with video

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Scrolling the web lately? It’s likely that you’ve encountered a video or several. Nowadays, video rules the internet and it isn’t just quirky, viral videos of cats (although we love those, too). Video marketing pops up all over the digital landscape and has embedded itself in just about every spare pixel to capture consumers’ attention. From powerhouse video sources like YouTube to more discreet positioning like pre-roll ads before a news video, there is an abundance of online real estate devoted to video advertising. There’s an even bigger online audience awaiting your brand’s videos.

Yes, you can haz ROI!

According to a study by Brainshark, 52% of marketing professionals worldwide name video as the type of content with the best ROI. Not in the B2C space? No worries—video is still a critical asset to B2B brands as your potential clients will checkout your website before deciding to do business with you.

So, what does this mean for your brand? It means that in a world gone digital, it’s time to hop on the video train to better reach potential customers. Videos leave a lasting impression on viewers compared to written content and the analytics can help you tailor your video marketing strategy based on how viewers specifically interact with your videos.

Still not convinced? Or maybe you’re wondering where to get started? Check out our video for reasons why you should be including video in your content strategy.




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Still on the Fence? The Benefits of Video Marketing Simplified

[fa icon="calendar'] 9/27/16 10:00 AM / by Laura Neitzel posted in benefits of video marketing

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There are 4,320 reasons to use video in marketing.

 Okay, that might sound a bit exaggerated but here’s the math. You see, in 2014, a team of neuroscientists at MIT discovered that the human brain can actually interpret images the eye can see in just 13 milliseconds. (That’s 60 times faster than the brain can interpret words.)

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