Alchemy Lab Notes

The Difference Between Vision, Strategy and Tactics

[fa icon="calendar'] 8/28/15 9:51 AM / by Kirk Arnold posted in Brand Strategy

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Let's keep today's lesson short. People get vision, strategy and tactics confused all the time, but the differences are pretty simple really:

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Why Brand Positioning Matters

[fa icon="calendar'] 8/15/14 10:03 AM / by Jonathan Armstead posted in Brand Strategy

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Across the world in businesses of all shapes and sizes, a very common argument still continues today. Does brand positioning really matter? Does it exist? Or is it just some illusion that marketers made up to sell more shoes during the Great Depression?

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