Alchemy Lab Notes

4 Benefits of Content Marketing

[fa icon="calendar'] 9/8/17 12:00 PM / by Laura Neitzel posted in Digital Marketing, content marketing

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Believe it or not, Content Marketing’s been around since the 1700s. Even in the early days, content was designed to fulfill a customer's need, like for a full head of hair. 

 

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Why You Should Add Some Killer Content to Your Marketing Mix

[fa icon="calendar'] 8/10/17 10:00 AM / by Laura Neitzel posted in Digital Marketing, content marketing, marketing mix

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It’s been a slo-mo train wreck, but savvy brands have seen it coming for years—while traditional marketing is not extinct, the rise of the digital age has certainly put some serious hurt on it. Today’s customers are online researching products, comparing prices, reading reviews and often purchasing items with no interaction from a salesperson. Statistics indicate that over 80% of consumers do research online before actually going into a store (if they even visit at store at all).
So in today’s marketplace, what’s a smart marketer to do?

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