Alchemy Lab Notes

Why You Should Add Some Killer Content to Your Marketing Mix

[fa icon="calendar'] 8/10/17 10:00 AM / by Laura Neitzel posted in Digital Marketing, content marketing, marketing mix

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It’s been a slo-mo train wreck, but savvy brands have seen it coming for years—while traditional marketing is not extinct, the rise of the digital age has certainly put some serious hurt on it. Today’s customers are online researching products, comparing prices, reading reviews and often purchasing items with no interaction from a salesperson. Statistics indicate that over 80% of consumers do research online before actually going into a store (if they even visit at store at all).
So in today’s marketplace, what’s a smart marketer to do?

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4 Things That Answer: What Makes a Good Website?

[fa icon="calendar'] 5/9/16 12:04 PM / by Maria Colaluca posted in Digital Marketing

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Whether it’s because Google's search algorithm changed to favor mobile-friendly sites, or your analytics report is stagnant month after month or you’re rebranding, anytime you need to rebuild your website you may feel the urge to scream “Nooooooo!”  It was probably a painful process to build your website in the first place and the thought at reliving that all again can instill dread or sheer panic.

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Google is changing the game again

[fa icon="calendar'] 4/22/15 12:03 PM / by Laura Neitzel posted in Digital Marketing

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Is your website mobile-friendly? As of yesterday, it had better be if you want it to rank higher in the search engines than your competition. Google just implemented sweeping changes to its search algorithm to give mobile-friendly websites a boost on smartphones.

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