Alchemy Lab Notes

Inbound vs. Outbound Marketing

[fa icon="calendar'] 9/15/17 11:00 AM / by Laura Neitzel posted in Digital Marketing, Marketing Strategy, Outbound Marketing, Inbound Marketing

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3 Lessons from 2014 Marketing Fails - Lesson #3

[fa icon="calendar'] 2/16/15 3:41 AM / by Jonathan Armstead posted in Marketing Strategy

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In marketing, one of the most important things to do is listen.

Not only should we listen to what our customers are saying, we also need to hear other perspectives. It’s easy to misinterpret any of the ever-changing trends that present themselves every day. Sometimes a brand relies a little too heavily on the internal insights of its marketing team, and not enough on…well…reality.

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3 Lessons from 2014 Marketing Fails - Lesson #2

[fa icon="calendar'] 2/9/15 3:50 AM / by Jonathan Armstead posted in Marketing Strategy

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Twitter, as some brands have found out, can be a dangerous game. While it has the potential for great moments for your brand, if not properly utilized, it can be devastating. The internet never seems to forget. Read More [fa icon="long-arrow-right"]

3 Lessons from 2014 Marketing Fails - Lesson #1

[fa icon="calendar'] 2/2/15 3:46 AM / by Jonathan Armstead posted in Marketing Strategy

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With 2014 officially in our rear view mirror, we look back on the year in marketing. While there were many successful campaigns and memorable media moments, there also were attempts that not only fell flat, but completely missed the mark. Read More [fa icon="long-arrow-right"]

Why Your Why Matters

[fa icon="calendar'] 12/9/14 9:49 AM / by Mark McGovern posted in Marketing Strategy

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We are big fans of Simon Sinek, the bestselling author of Start With Why: How Great Leaders Inspire Everyone to Take Action.

If you haven’t read his books or seen one of his TED talks, they are well worth your time. In his influential "Start With Why" TED talk, he explains the "Golden Circle," which is pretty simple:

"People don’t buy WHAT you do, they buy WHY you do it."

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Planning for 2015: 3 Macro Trends You Should Embrace

[fa icon="calendar'] 11/17/14 6:08 AM / by Laura Neitzel posted in Marketing Strategy

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"When the wind of change rises, some people build walls. Others build windmills."
– Chinese proverb

It's that time of year again when analysts and futurists release their predictions of where consumer trends are going. We've sorted through the reports and separated the technological innovations that may be trending (but are still far from mainstream consumer lifestyles) and narrowed a list to those cultural and consumer trends that are likely to have the most impact on our clients' businesses.

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